To provide a safer search result, Google updates its ranking algorithm. It can also completely remove rankings if it detects or receives feedback about harmful web content.
Google Search can be very efficient because of the excellent performance of the ranking algorithm. However, nothing is perfect, and Google Search has to improve from a security point of view.
There are many ways that sites can optimize their structure so that they are more likely to rank them higher in the search results. Unfortunately, it is not uncommon for malicious site creators to play this game to get more people to read false, misleading information.
Luckily Google is aware of this issue and has a couple of systems to combat the problem. Any website that spreads compromising, misleading information or infectious content can be downranked or removed from the search result.
Since 2018, practically anyone can now report harmful content and ask for removal, and Google will now be able to exclude pages that are proven to spread false information completely.
Google's biggest weapon combating weak search results is, of course, machine learning. Google can detect sites that are spreading harmful content, and it will treat them accordingly.
Google may never be perfect, but the company is constantly working to be as efficient as possible in every aspect of its work. That is why the algorithm is constantly improving, and it will be able to fight efficiently against the increase in traffic from problematic sites.
Overview of How Google Search Works:
